“Logistics with Mind and Heart”

Dominic Deiser, son of Josefine “Guggi” and Norman Deiser, speaks about his path to leading the EUROTRANS Group – a story of responsibility, change and the power of values in a shifting industry. With foresight, he explains how he combines tradition with innovation, why sustainable logistics is more than a buzzword, and what drives him to break new ground every day.
This interview was conducted by Christina Rexeis, owner of rexeis.digital, who offered a rare look behind the scenes of a family-run logistics company.

Dominic, you grew up with EUROTRANS and the logistics industry. Was it always clear you would take this path?
Not at all. It wasn’t always my plan to follow in my parents’ footsteps. Josefine and Norman Deiser founded EUROTRANS and successfully ran and grew it for over 30 years. At first, logistics wasn’t the dream job I had in mind as a kid. But through my experiences – especially studying abroad in Barcelona – I discovered how diverse this industry really is. Today I know I can make a real difference here, not only within the company but beyond.

What fascinates you about logistics today?
Logistics is so much more than trucks on highways or dusty warehouses. To me, it’s a complex interplay of countless components that only work thanks to the expertise of highly qualified people. Logistics makes our everyday life possible – we rarely think about it, but it’s what keeps everything running smoothly. Optimising this system, making it sustainable and driving innovation into it – that’s what motivates me every single day.

What role does your family play in your leadership style?
From the start, my parents taught me values like respect, responsibility and a human approach to business. Their vision was always to run a company that’s not just successful but also people-focused. That’s exactly what I want to continue – while adding my own philosophy and spirit. That mix makes me proud.

You are now the majority owner of the EUROTRANS Group. What does that mean to you?
It’s a big responsibility but also a chance. Being in this position allows me to bring my ideas to life with a fantastic team. It’s not just about business success – it’s also about the social responsibility we have as a company: to our employees, our customers, our partners and to society.

You often talk about greater responsibility. What do you mean?
Logistics is not just an economic or bureaucratic task. It also carries social responsibility – whether through fair working conditions, sustainable transport solutions or by supporting our partners. I want EUROTRANS to remain a company that takes this responsibility seriously and proves that innovation and humanity can go hand in hand.

What is your vision for EUROTRANS in the coming years?
I see EUROTRANS becoming a pioneer for sustainable and innovative logistics solutions. We want to grow further, create synergies with other industries and constantly challenge the status quo. My goal is to set new standards with fresh ideas and a strong team – not just within our company, but across the industry.

What advice would you give young people considering a career in logistics?
I would say: be open, curious and bold. Logistics is full of opportunities, far beyond what you might imagine at first glance. It’s a chance to truly make an impact – in every sense of the word. If you’re ready to take responsibility and embrace change, you can achieve great things in this industry.